The AI frontier, for enterprise systems
I follow model, agent and regulation moves and work out what they mean for ERP, data, approvals and budgets, then write it down in plain language every week.
AI agentsMCPERP & SAPData readinessAI governance
Gokul DhamodaranAI · Enterprise tech · MarketingAI · Tech · Marketing
I decode the tech. I build with AI. I grow what works. Gokul Dhamodaran decodes enterprise tech, builds AI products and grows brands with marketing that works.
I'm Gokul Dhamodaran. I build AI products, and I've run growth for enterprise technology brands across North America, Europe and APAC, so I see every new AI shift from both sides: what it does to the systems, and what it does to growth. I write it up plainly every week, and I'm always glad to compare notes with leaders working through the same questions.
New guides every week
AI products built from scratch
B2B & B2C growth, three regions
EEuliv AnalyticsLive · AI analytics
VVantageLive · AI job agent
OOptionPilotPrivate · AI trading desk
AI · Enterprise · Growth
What I bring
Tech first. Marketing inside.
Most people who explain AI have never had to sell it, fund it or roll it out. Most marketers have never built it. I have done both, so I can sit with IT, marketing and leadership and help them speak the same language.
AI product development
I start with the business problem, then design, build, test and ship the product that solves it. Building is how I test what I write about.
PythonFastAPIReactTypeScriptNext.jsPostgreSQLLLM APIs
Marketing that grows the business
Strategy, content, SEO, paid media, account-based marketing and automation for B2B and B2C brands, measured with dashboards leaders actually use.
ABMHubSpotLinkedIn AdsGoogle AdsGA4Power BI
Built from scratch
AI products I built. Every part of them, mine.
I build so I know what I am writing about. Four products, from the database to the last pixel.
AI analytics platformLiveEuliv AnalyticsAsk your business data a question in plain English and get the answer, the chart and the query behind it.Watch the demo →
AI job-application agentLiveVantageTailors the resume without inventing experience, writes the cover letter and completes the application.Watch the demo →
AI trading deskPrivate buildOptionPilotAn AI-assisted desk for index options, with every risk limit enforced in code.See how it works →
Voice assistantBetaMagnetA voice assistant for Mac and Windows, with speech recognition on the device.See how it works →
How I think
Most AI coverage stops at the announcement. Most marketers stop at the campaign. I care about what happens next: what it changes in your systems, and what it does for the business. Building taught me how the technology works. Marketing taught me how it gets adopted.
How I solve problems
Six steps. Any problem.
The same approach works for a campaign, a product feature or a business process.
01
Understand
Learn the business, the customer and the goal before touching a single tool.
InterviewsMarket research
02
Diagnose
Use data to find the real problem, not the loudest symptom.
SQLGA4Root cause
03
Plan
Set the strategy, the success metric and the smallest version worth trying.
StrategyKPIsRoadmap
04
Execute
Launch the campaign, build the feature or automate the process, with the team.
CampaignsProductAutomation
05
Measure
Track what changed and report it in a way people can act on.
DashboardsPower BI
06
Improve
Keep what works, fix what doesn't and run the next round faster.
A/B testsIteration
Working with me
Strategy first. Then ship, measure, improve.
How I work inside a team, whether the project is a campaign, a product launch or a new dashboard.
Strategy before tactics
I start from the business goal and the customer, then choose the channels, messages and features that serve them.
Measure, then improve
Every plan ships with a metric. I review results on a regular rhythm and change what isn't working.
A reliable teammate
Clear briefs, written specs and regular updates keep design, engineering, sales and leadership aligned.
Organized delivery
Agile sprints, a prioritized backlog and documented decisions keep projects on time and easy to hand over.
Toolkit
The AI, data and marketing tools I use every day.
From design to code to campaigns to dashboards. Go ahead, grab one and throw it.
Drag and throw
PythonSQLReactTypeScript
Next.jsFastAPIPostgreSQLSupabase
Google AdsMeta AdsLinkedIn AdsHubSpot
SalesforceSEMrushGA4Tag Manager
Power BITableauLooker StudioFigma
WordPressPlaywrightDockerGitHub
AWSExcelJiraLLM APIsAI agentsMCP
Brands I've helped grow
- Casagrand
- YOYO Lunchbox
- RLT Solutions
- Nippo
- Possier
- Powersports
Insights
All articles →
Guides on AI, enterprise systems and growth.
One useful note a week.
What I'm learning about AI, marketing and building products. No spam, and you can unsubscribe in one click.
Let's talk
Reading about AI and wondering what it means for your systems?
Ask me. Tell me what your team is weighing, and I'll tell you how I'd think about it: the technology, the data and how it gets adopted.
AI in enterprise systemsAI agentsGrowth & martechAI productsSpeaking & podcasts